Listed below are the main headings. Simply click on the topic you wish to read more about and you will be taken to that section.
11. Finance Raising
Over the years I have talked to many small business owners and many have asked me "What exactly is a vision and strategy?".
To me Vision is all about where I want to be and what the future state of the business will be in say three or five year’s time. It's a picture you paint that describes very clearly, to everyone who will listen, what your future looks like. It will undoubtedly include things you have done before as well as some things that will be new to you. The level of risk involved will be determined by the mix!
Strategy on the other hand is all about how you get there. Assuming you know where you are now and on the back of your vision of the future you need to decide what resources you have now and how effective they will be on getting you to your new destination. Once you understand the barriers to growth and the critical success factors you will be ready to set your strategy.
Together we will establish and understand your own Personal Aims to ensure your business can deliver the sort of lifestyle you crave. Far too many businesses are allowed to dominate the lives of the owners rather than the owner driving the business.
Once you understand your Personal Aims you need to ask yourself four more key questions:-
1.Where are you now?
2.Where do you want to be in 3 years time?
3.How will you get there?
4.What are the potential barriers to success?
Once we have the answers to these questions we can begin to plan your strategy and achieve the Vision.
Above all, this will be an enjoyable journey that will help you begin to build a better future for you and your team.
Everyone’s Business Plan will be different as they will all be produced for different reasons and audiences. The key elements however should always be the same:
•Your Vision & Objectives;
•Your Strategy on how you will get to your Vision;
•Your Strengths, Weaknesses, Opportunities & Threats;
•Critical Success Factors in getting you from A to B; and
•Your unique selling points, what makes you different.
What else you include and how you present it will definitely depend on who you are writing it for and why they need to be reading it.
If you are looking to raise finance you may only have one chance to present your case to the Bank and in todays environment especially, it must be the best information, presented in the best way to stand the best chance of success.
Without the right level of experience and knowledge of exactly what the Banks are looking for you may well miss out the crucial points. Your plan is a direct reflection of you and the management team so it needs to show you in the best possible light - especially on the basis that the plan isn't ever funded it's the people. So give yourself the best possible chance of success.
For a free no obligation chat just give me a call and you can ask as many questions as you like.
It is sometimes very difficult to identify reasons why your business is not performing as well as you expect and even more difficult to know where to start. Being able to work through your strategy and break down some of the issues into smaller chunks can really make a difference.
However, a good troubleshooter will uncover not only the problems that are apparent to the management, but others which are either unsuspected or tucked out of sight. The remedies will probably go far beyond the actual problem presented, which is often only a symptom of a condition that requires sweeping change.
If you want help to find solutions and improve your business get in touch and let me help.
When your business is not returning the sort of returns you expected you have a few directions you can go in to resolve your problems. If you believe that Marketing is the key then you really have three main options.
1) Increase prices;
In the current economic climate more businesses are coming under pressure to negotiate on price and provide the best deal possible. The key here is to steer your customers away from price and back towards a discussion about value.
"You must know your value. You must price your value and you must sell your value. If you do not know your value, all you can sell is your cost. If you cannot price your value, all you can price is your cost. Your customer and your competitors will then drive you back to your costs every chance you give them."
Hanan/ Karp - "Competing on Value"
2) Increase the number of customers you have;
Together we will start by looking at your business and undertake a full S.W.O.T. analysis along with gaining an understanding of your competition’s strengths. This way we can see how you compare and understand what makes you different to your competition.
We will spend some time looking at your Marketing Objectives before focusing in on the actual Action Plan and the resources available to implement it.
It may also be worth you considering the use of Social Media to raise your profile with existing and potential clients. You need to be: Visible and Credible.
•Visibility (website, Twitter, LinkedIn, Facebook, Youtube)
•Credibility (Testimonials, number of followers, videos)
3) Sell more to existing customers;
You only need to look at what the big supermarkets have done over recent years to understand just how important it is to maximise the value of your existing customer base. Supermarkets are the Kings of loyalty schemes and discount vouchers all aimed at retaining your custom as well as enticing you to spend more with them.
They are also very good at expanding the range of products and services they sell to their existing customer base.
Together we will look at how you can learn from their strategies and transfer them into your business.
Whatever your plan, whatever your budget we can work together to help grow your business.
The goal - to close the sale and gain more business from the opportunities you create.
There are many sales techniques and within the process I use there are several sub sections to ensure you close the sale.
The key elements are:-
•Making the sale;
•Admin & aftersales.
I will ensure you have a full process for each stage and can handle your most common objections.
Are your people your biggest asset or a potential liability? Do you feel that they are still not being the best they can be?
Managing your team can be a difficult and challenging part of your role as a business leader and so having a robust process is crucial to make your life as easy as possible and get the best out of your staff.
This six step process is designed to help you develop your staff to be the best they can be.
•Reward & recognition;
•Personal development Plans;
•1 to 1 reviews.
If you want to hear more please drop me a line.
Invariably, new strategies involve a process of change which must be handled at the right pace and carefully considered. The best performing businesses must be aligned and adaptable to changing circumstances and market forces.
I work with my clients to achieve the benefits of change – whether driven through extraordinary growth opportunities, market alignment, investor, merger, acquisition or downsizing.
I support my clients to design new organisations and have a wealth of experience in redesigning existing. Assessing all the elements of an organisation and its operating environment and acting to bring them into alignment has given my clients outstanding results, allowing them to continuously perform well.
My view is that there are clear linkages between strategy, organisational behaviour and the management of change – leadership has to be effective and I will help you to achieve this.
What are you waiting for just take that first step and get in touch.
All good businesses succeed because of their team. It is vital you understand your staff and make them feel involved, motivating them to be the best they can and become loyal workers.
For help and advice with your people give me call to get started.
Not generating enough profit and cash?
This three day programme is all about helping you understand your business and how it operates on a financial basis. I use trend analysis to help you understand where your cash has gone and how you can improve the way you generate cash.
Together we use the information generated to help you set some Key Performance Indicators that can easily be monitored to ensure you are as efficient and stable as possible.
At the end of the process you will be left with a comprehensive report about your business and its financial performance. The report will include a detailed Timed Action Plan that we can work through together to ensure your business moves forward and delivers the sort of returns you expect and deserve.
Being an owner manager/ business leader can be a very lonely place and when things get tough and you need to change things or perhaps make some difficult decisions who do you turn to?
Understanding customers and their perceived needs is essential for any business. Effectively identifying your customers, consulting them in a meaningful way and efficiently measuring the outcomes of your service are a vital part of any business's success. It is not just about being able to collect information. It is about having the ability to use that information, and developing a culture within your organisation that values this kind of understanding and constantly looks at ways to improve.
I will work with you to develop a full and detailed strategy on how you can work with your customers to build a better future for you and them.
Whilst we may well be coming out of recession and the banks are saying all the right things the reality is that it is still incredibly difficult to raise external finance.
Through my experience I know how to structure a proposition and present the key facts in a format and structure that the funders like to see.
I also have a large network of contacts who themselves have access to a wide range of funders right across the spectrum. Through this network we usually have a home for everyone ensuring you gain the most appropriate finance to help support your business.
For a free no obligation chat just drop me a line.
Back to the top
With the current economic climate as it is, I would ask is now the time to be alone?
My mentoring and coaching skills should be everything you need to improve your business performance.
How can a Business Mentor help my business?
How much time do you actually spend on managing and developing your business for the future, or is too much of your time spent "in the now"?
Who is your "sounding board"?
Every business leader knows that stifling growth, both at organisational and personal level, leads at best to a stagnant business, at worst a failing business.
It is critical that you, the business leader, take the right actions to develop both business and personal growth to ensure future success. A business standing still is, in reality, a business going backwards.
Implementation of these actions against a trading environment that remains competitive requires skilful management. If you feel you would benefit from having someone to listen and help you find solutions then please give me a call.
Designing & Delivering Trianing Events
There may be occasions where you require yourself or your team to undergo some specific training to develop skills in the work place.
I provide bespoke training packages across a wide range of topics including:-
This is not an exhaustive list – please contact me to discuss your requirements.